Florida State Parks make up the only system in the United States to win the National Gold Medal three times. A consistent identity was needed to build brand recognition with an audience of more than 30 million visitors, annually.

These works showcase how a brand identity was translated into a variety of media, in and outside of the parks. 

My Role

Brand identity, art direction, layout, digital illustration, select copywriting, production management, procurement 

Medium

Print, digital

Tools

InDesign, Illustrator, Photoshop