HOW Magazine In-house Design Award Winner: Outstanding Achievement

With 171 (now 174) diverse state parks and trails, the biggest challenge in this collaborative project was developing a consistent Junior Ranger experience statewide while connecting with an audience of over 30 million visitors.

Through a Core Kit and 26 activities, we were able to provide a Florida State Parks Junior Ranger adventure that could be tailored to not only the different interests of our Junior Rangers, but also to the diverse nature of our parks. An on-going relationship with our Junior Rangers is cultivated through varied levels of reward items encouraging repeated participation and fun park visits.

My Role
Brand identity, layout, select copywriting, digital illustration, production management, procurement

Medium
Print, digital

Tools
InDesign, Illustrator, Photoshop