For my Thesis Project at Full Sail University I chose to brand HELP, which stands for Human Emergency Lifeline Providers, an organization similar to FEMA but with experience and resources of the Military. A fictional client with a real world challenge.

HELP needed a comprehensive brand strategy that included a fresh identity encompassing the creation of assets to help them stand out visually and connect with a diverse audience of 300 million Americans.

My Role
Brand strategy, art direction, layout, digital illustration, motion graphics

Medium
Print, digital

Tools
InDesign, Illustrator, Photoshop