Snow Queen Ice Cream, a fictional client created by Full Sail University, needed a unique branding experience. In addition to providing solutions for a dynamic brand, additional challenges included identifying a target audience and crafting differentiation among real world competitors.

Snow Queen’s differentiation focused on marketing to Millennials using lighthearted humor and causal tones.

My Role
Brand strategy, art direction, layout, digital illustration, photography, motion graphics, copywriting

Medium
Print, digital

Tools
InDesign, Illustrator, Photoshop, 
After Effects